Legendary casino brand Horseshoe is returning to Las Vegas as Bally’s begins a transformation into the brand known for gaming and poker. Occupying one of the most coveted locations in gaming, Horseshoe Las Vegas will stand at what is often referred to as ‘the 50-yard-line of the Las Vegas Strip’ due to the central location.
The transformation will begin in the spring of 2022 and aims to complete by December. Renovations will include a new exterior, entertainment, and food and beverage options, along with a reimagined casino floor. In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colours, and the brand’s signature gold horseshoe iconography.
“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment. “2022 starts a new era for the Caesars Entertainment empire in Las Vegas, one being heralded by the return of Horseshoe.”
The original Horseshoe spirit is due to come alive this summer as The World Series of Poker returns to its roots in 2022, after the launch at the iconic venue in 1970.
“We couldn’t be more excited to see the World Series of Poker return to Horseshoe,” said Ty Stewart, SVP and Executive Director of the World Series of Poker. “Horseshoe is where it all began for WSOP . It’s always been a brand for gamblers and card players. As we move WSOP to the Las Vegas Strip for the first time, that it will happen at Horseshoe makes it incredibly special.”
The 53rd annual World Series of Poker runs 31st May – 19th July 2022.